COMPREHENSIVE MARKETING
Marketing is more than designing creative suites, buying ad space, and following your favorite content spreadsheet of the month. It is about knowing the community, understanding your constituents, and including your case for support across all organizational platforms.
It is about thanking the people that enable the work you do and making a membership pitch in your upcoming summer campaign.
Maybe your brand has grown outdated, or you need to raise more money, or possibly your online presence is chaotic and ineffective. Or perhaps you're draining too many resources managing an old-fashioned, inept website.
Whatever your baggage - we can clear you for take-off. At Paper Plane Consulting, we understand the importance and power of the work you do and are here to engage your community and stakeholders to guarantee the understanding that the work you do is necessary!
We take the red-eye flights, so you don't have to.
BRAND POSITIONING & MESSAGING
• Unique Selling Proposition (USP)
• Audience Segments
• Organizational Fundamentals
• Brand Voice
• Copywriting
LOGO DESIGN
COLOR PALETTE
TYPOGRAPHY
IMAGERY & GRAPHIC STYLE
BRAND GUIDELINES
BRANDED COLLATERAL:
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Letterhead
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Collateral Design
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Email Template
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Social Media Graphics